ASN has the knowledge and expertise to help your business increase exposure
on major search engines and portals while managing online spending. Our
products and services were developed with our internal advertising needs in
mind and through our own extensive efforts we have created a service offering
for other advertisers to benefit from.
ASN offers advanced pay-per-click strategies proven to deliver increased online
exposure and a greater ROI. Our account management team will devise a search
strategy specific to your online business then launch, monitor and manage the
program on a daily basis to ensure its effectiveness.
ASN has built an expansive knowledge base that enables us to tailor volume based
on program/lead goals, conversion rates and user experience.
Keywords are structured in the following categories:
| • |
Brand level - Expand overall reach and conversion rates. |
| • |
General level - These are high volume terms which might not be very well qualified. These terms are competitive and expensive, but can generate a lot of volume and custom landing pages can help greatly. |
| • |
Program level - These are the program specific terms that generally yield the highest conversions. Cost per click averages are climbing as more and more bidders come into the mix . |
| • |
“Tail” level - These four, five, six keyword phases and geographically expanded terms yield fewer searches, but high conversion rates. |
| • |
Titles and descriptions are customized to entice targeted visitors |
| • |
Proper landing URL’s are implemented to offer greater conversions |
| • |
Prompt PPC search engine assistance streamlines implementation and revisions |
| • |
Implement bidding strategies to relevant Pay-Per-Click search engines |
| • |
Optimization and Expansion |
To effectively improve performance, ASN may implement any one or more of the following tactics:
| • |
Cap overall spend for a period of time, such as daily, weekly or monthly
|
| • |
Cap maximum bids for particular terms. |
| • |
Reduce maximum bids to increase likelihood of increased traffic & conversions |
| • |
Edit ad copy to increase likelihood of improved click-through & conversion rates |
| • |
Eliminate non-performing terms |
| • |
Identify & adjust landing pages to improve likelihood of increased conversions |
| • |
Recommend budget allocations per engine – provide ongoing research into other search engine placement opportunities |
| • |
Apply negative terms to filter out any unqualified clicks. |
| • |
Match typing terms |
| • |
Resolve any competition for the same keyword (i.e. resolve competition from affiliates) |
Contact us to learn more or request a proposal.
|
In addition to its distribution network ASN owns and manages a variety of proprietary search destinations on the web, enabling consumers to easily find what they are looking for online, and giving advertisers access to a large volume of high-quality leads.
|
Home